District Manager – Metro NY

April 30, 2024
Application ends: June 30, 2024
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Job Description

As a Certified B Corporation, Bonterra Organic Estates (formerly Fetzer Vineyards) is grounded in the transformational goals of regenerative business. Since our founding in 1968, we have been driven by excellence, innovation and longstanding commitments to the environment and responsible business practices. We are proud to offer exciting career opportunities within our California-based winery, Bonterra Organic Estates, and our distribution and commercial operations, VCT-USA.

Part of global powerhouse Viña Concha y Toro, Bonterra Organic Estates is focused on crafting wines made from organic and Regenerative Organic Certified® grapes from our facility in Mendocino County, California, including category leader Bonterra (named the 2016 Wine Enthusiast American Winery of the Year); sustainability standout Fetzer; and 1000 Stories, California’s original Bourbon barrel-aged wine. We are also the nation’s leading importer of South American wines including Casillero del Diablo, the #1 Chilean wine brand (750ml) in the U.S.; Trivento Reserve, the #2 selling Malbec in the U.S.

We are looking for a District Manager, to grow the business throughout the New York Metro market. The District Manager is held accountable for customer interaction primarily in the on-premise channel as directed by the Northeast Regional Director. The primary focus will be Manhattan (70%) and Brooklyn, Queens, Long Island, Westchester (30%). We continue to innovate and introduce new brands to the market and identify opportunities for our iconic Origins Collection, featuring luxury brands from three distinct origins—California, Chile and Argentina. You will be responsible for the daily management of our wine brands in the distributor network and key accounts in the above listed geographic area with the key mission of building enthusiasm for our world class Origins Collection. This luxury portfolio includes Don Melchor, the iconic South American Cabernet Sauvignon; Argentina’s Trivento Eolo Malbec; and Bonterra Organic Estates’ single vineyard estate collection—The McNab, The Roost and The Butler—from Mendocino County, California.

You will work independently and collaboratively with distributor personnel and key members of our sales and marketing team as well as build direct relationships with customers cultivating excellence within this group.

This is a remote role with the ideal candidate located within close proximity to New York City. This role entails driving within the field in order visit accounts, do workwiths and attend distributor meetings. Overnight travel will be approximately 10%.

Essential Responsibilities

Planning and Execution: Customer First

• Develop short-term business plan and targets in alignment with the annual plan
• Manage tactics and field marketing associated with meeting the sales plan
• Identify key account target lists and work individually and with key distributor personnel to achieve targets
• Work with local teams to identify appropriate inventory levels to achieve annual program goals
• Serve as an educator for distributor and key accounts and be known for expertise of the Origins/Luxury portfolio
• Travel to service accounts or multiple markets
• Expectation is fully account driven and in the field 90% of the time

Monitoring and Measuring:

• Measured by KPI report aligned with both qualitative and quantitative results including but not limited to:
o Sales
o Customer interaction/visits
o Selling events

Team Development and Communications

• Cultivate cross-departmental relationships within the company to carry out Bonterra Organic Estates brand strategies.
• Foster a harmonious and productive workplace and assists in conflict resolution procedures if required.
• Participate in creating a culture of teamwork with internal and external stakeholders.
• Positively contribute to the achievement of individual and team objectives and goals.
• Through regular meetings, contribute to the constant evaluation, development and improvement of all procedures relating to distributor interface


• Bachelor’s Degree – Business/Marketing or related field from an accredited college with a minimum two – three years progressive experience, or equivalent education/experience combination
• Practical selling experience in food and beverage industry
• Proven success in wine/adult beverage industry sales and key account management experience including on/off premise accounts. Experience with ultra-premium/high end/fine wine—import, domestic and/or, biodynamic—highly desirable
• Strong verbal and written communicator who can articulate clear images and messages through words, public speaking and presentation skills.
• Proficiency in Microsoft Office products as Google Workspace/Suite
• Valid driver’s license. Overnight travel, weekend and evening work as required
• Travel throughout region required

Preferred Wine education or certification (WSET or CSW preferred)


Compensation for this role includes a base salary target of $95,000 to $120,000 an annual incentive target that aligns with individual and company performance, and transportation-related benefits.

About Bonterra Organic Estates

Part of the Viña Concha y Toro family of wineries since 2011, our California winery operation includes Mendocino County winery, production and approximately 830 acres of vineyard locations. The company employs nearly 230 across the United States.

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